Clear Forward - What We Do - Website 1, 2, 3


At Clear Forward, we strongly believe in creating solutions that reflect the needs of you and your audience, never overselling technology for the sake of it. To aid with this, we've developed the '1-2-3' model below to help our customers understand and decide for themselves where their ambitions and priorities for a project lie, and which level best reflects the stage they are at in their online business.

We hope that this provides a clear guide for someone relatively new to working with a web development company of how an internet presence can be built in stages, depending on how sophisticated you want to get!

Web Level 1

Taking the first steps in building your company's website can sometimes seem like a daunting process with a steep learning curve; it can be hard to get started, and it is easy to be put off by a quote running into the tens of thousands from a web agency who did not take the time to understand your business and your requirements.

At Clear Forward, we take pride in working with you to find a solution that suits your needs at this moment in time, and have found that many individuals or smaller business are best served by a simple and clear brochure site to begin with. As well as creating a presence that is both attractive and informative, we can save you a lot of time, money and hassle by managing the day-to-day aspects of your website for you, from registering and protecting your chosen domain names to providing your email and site hosting.

We carry out our work with the same dedication whether your project has a budget of £500 or £50,000; we take pride in every solution developed according to what is best for each individual client. You dont have to spend thousands to get a good return from being on the internet - a well-designed and well-thought out brochure website will generate phone calls and emails of people interested in what
you do.


Web Level 2

Once an online presence and customer base is established, many businesses want to take advantage on their site by being able to trade with their customers online.

We at Clear Forward will work with you to create a process personal to your company which makes doing business online as simple as possible for both your customers and your staff. Our development team will put together a system based on the way you want to do business, which might include some of the following:

  • An easy to maintain catalogue of your products for sale on your site
  • A shopping basket mechanism through which a customer can browse through your products and select what they want
  • A means of taking secure payments, either customised or linked to popular merchants such as Paypal or Google Checkout
  • Automated emails to both your company and your customers upon a purchase being made

Such a website will act as your virtual shopfront, taking your website to the next level and generating orders by creating a user-friendly experience that lets your customers see what you have to offer, choose and buy.


Web Level 3

To compete at the highest level with the biggest online retailers, it is necessary to for a company to ensure that they are making the most of their investment in technology that has been made so far. Clear Forward has a wealth of experience at providing business support and consultancy to maturing online companies, and to begin with our team would work closely with yours in order to fully understand your business goals and identify opportunities to make better use of your online presence.

Every business requires an individual approach depending on their methods and goals, but in the past some of the systems we have developed have included the following:

  • A full back office system that can automate much of your accounting, and run detailed reports every morning giving feedback on site performance and user habits that are crucial to a better understanding of what your customers are actually doing.
  • Using technology to drive down running costs; for example, sending a text message to your customer telling them when and where your taxi will pick them up from the airport will save both them and your call centre staff a five minute phone call to ask you.
  • Allow your customers to interact with their orders and their details; by storing a history of a user's actions on your site, you can personalise your interaction with that customer, and communicate special offers of particular interest to them through targeted email campaigns.

Properly implemented, enterprise-level services such as these can both further enrich a company's interactions with their audience and drastically reduce the operating costs of running a business. At Clear Forward we understand that a well thought out enterprise solution is not just about technology, but rather it is an important part of a business solution; our approach is to base any development on your business goals, and provide support and guidance to help you achieve these.