With the rising costs of new customer acquisition in online travel, several leading figures in the industry felt that it was time for a new approach; offering an own-branded, whitelabel travel extras website to existing holiday companies at no cost to themselves in return for upselling access to the holiday customers. With strong recent experience in delivering both airport transfers and extras websites for other clients, Clear Forward was in the ideal position to contribute to the venture by delivering the technical solution to build both the core software and the whitelabel components for the initial direct affiliate partners.

Our design team created the new brand for the company and the styling/layout of both the main about2travel.com site and the Fresh Holidays direct affiliate site, both of which can be seen in screenshots below. After identifying suitable suppliers for our launch product offerings of travel insurance, airport parking/lounges, transfers and car hire, our development team worked with these suppliers to return product details to our site via XML and enable secure product booking.

Since the initial launch in the summer of 2010, the site has undergone several minor releases during which we have conducted thorough usability reviews to ensure that the site is as user friendly as it can be!

The about2travel.com homepage

In addition to the customer facing web site, Clear Forward has developed a suite of back-end processes to enable us to manage our sites effectively, such as:

* web services that direct affiliates can call to access information such as cheapest price quotes on their range of travel extras, for use on their own confirmation emails and vouchers
* automated quote/confirmation email sending
* on-site amendments and cancellation facility through a customer’s own account
* secure payment processing and reconciliation using Datacash
* internal tools for financial reporting and site performance.

In the coming months, we aim to extend our range of travel extra products whilst keeping our prices competitive by working with a range of suppliers. We would also like to build more direct affiliate sites, so if you think that your travel company could benefit from the ability to sell extras to your existing customers with zero additional development costs and maintenance overheads, please contact us through the form on our website as we would be very keen to work with you!

Fresh Holidays’ whitelabel about2travel.com site

Related links:

About2Travel
Clear Forward